Belvedere — Made with Nature

Brand strategy, brand expression, concepting, creative direction 

Meaningful storytelling to create connections was key to enabling LVMH’s premium Polish vodka to speak to its discerning audience.

Consulting on a wide reaching project to create authentically aligned cultural moments, we took Belvedere’s Made With Nature philosophy, and set out developing a full toolkit to allow the brand to tell stories with partnered talent.

We developed the ‘red thread’ narrative that could run through everything they did. We then detailed how this should appear in all aspects of the brand; everything from creative storylines, casting, and, tone-of-voice, down to styling individual elements and aesthetics.

This positions the brand as a premium, yet thoughtful, compelling and creative storyteller. Using the toolkit, we created and produced several campaigns with relevant, true-to-brand talent, as natural pieces of the brand world.

Collaborating with singer-songwriter Lianne La Havas, we explored how she finds a moment of composure and stillness amongst her busy schedule. Desiring to tell an authentic story and give insight, we discussed at length how nature is always a point of grounding and provides peace for her, and how her childhood favourite mango is a lifting comfort food.

From these insights, Belvedere provided us with the perfect accompanying serve, which we recorded Lianne preparing.

Talent:    Alison Roman
Director:     Daniel Hurwitz
Photographer/DOP:     Shirley Cruz

Gaffer:     Nick Parish
Sound operator:     Sean Heggs 
Audio:     Catherine Hood
Food Stylist:    Jane Morgan
DIT:     Jorge Moran

Project Manager:     Hannah King
Producer:     Sophie Baillavoine
Production Assistant:     Annie Spellings

New York-based food writer and chef Alison Roman takes us through a twist on a classic food serving of her own devising to entertain guests with during the festive period, accompanied by a classic cocktail. This gave Belvedere organic and campaign material to take them right through the season.

A unique brand communication strategy that directly relates to Made With Nature

• Authentically aligning with cultural moments to create content and campaigns that increase conversation.

• Establishing a deep connection through personal and relatable stories and experiences shared by authentic talent partners.

• Developing partnerships with lifestyle influencers that will share their personal appreciation for nature and human nature with their audience.

• Partnering with talent who cultivate integrity and community - a ‘we’ not ‘me’ culture.

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