Channel 4 — The Dating Pool

Design, art direction, illustration

Working with Lisa Rahman on a brand new dating show format by Renaissance Studios, devising the
branding, design and art direction for Channel 4’s The Dating Pool. Presented by comedian Spuddz, each episode follows one singleton on a cab journey to a romantic date. Along the way, they'll be picking up three potential suitors. Together they will be whisked off to one romantic destination, but their fellow riders will only have the duration of the journey to make an impression. Some will be dumped and left to find their own way home along the way, with only one suitor left to make it to the actual date.

Reflecting the 'pool taxi' nature of the show, we based our brand world around the UI of real-life apps, creating a design system of notifications, messaging, and GPS-style moving maps to form our on-screen graphics throughout the show. Borrowing cues from social-media, custom emojis and stickers helped to bring a cheeky personality to the series, mirroring the energy of the starring characters.

Graphic Design/Art Direction:    Jonathan Utracik
Design Director:    Lisa Rahman
Animator:    Michael Adeyeye

Client:    Channel 4/
Renaissance Studios