MT Finance — More

Concept, design, art direction 

Specialist lender MT Finance wanted to spread the word about its new products it could offer. Already a respected name in the industry, it’s known for a high level of service, and customer-first approach.

We decided to tell the audience that MT Finance could now give MORE. More products. More opportunities. More “well, that was easy!” moments. So we wrote, designed, and produced a campaign to spread our message.

Working with acclaimed illustrator Thomas Burden, we produced a series of the word MORE made from different objects, in ever more expressive, excessive ways. Iced cakes, verdant plantlife, and partying cocktails, all helped to communicate that MT Finance really did mean more.