MONDELEZ — THE HUB
Concept, direction
Mondelez were launching The Hub, a new asset library, where every brand element, design and piece of marketing collateral can be found.
This new platform needed to be promoted to all employees around the globe who work on marketing their huge portfolio of products. So we decided to launch the The Hub by removing the branding from the products themselves.
By stripping a wide range of their most famous products of their identities, these were handed out to Mondelez staff. Messaging on the packaging pointed them to The Hub, where they could find the missing elements.
In addition to the products, posters were made from Mondelez print adverts, with key assets removed. Digital material to be emailed and to be housed on the corporate intranet was also created, where key assets appeared not to have loaded.
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Concept, direction
Mondelez were launching The Hub, a new asset library, where every brand element, design and piece of marketing collateral can be found.
This new platform needed to be promoted to all employees around the globe who work on marketing their huge portfolio of products. So we decided to launch the The Hub by removing the branding from the products themselves.
By stripping a wide range of their most famous products of their identities, these were handed out to Mondelez staff. Messaging on the packaging pointed them to The Hub, where they could find the missing elements.
In addition to the products, posters were made from Mondelez print adverts, with key assets removed. Digital material to be emailed and to be housed on the corporate intranet was also created, where key assets appeared not to have loaded.
