The Salad Project — SPAPP Identity

Branding, art direction, design, illustration

The Salad Project approached me to design the identity for their new app, the SPAPP. The finished wordmark took the form of custom lettering, which I then produced the animated version of, for loading screens and socials.

I also created an accompanying illustration to promote the work and appear across London, in and out of store.

Animated logo frames. The logo was animated step by step, allowing each letter to have a character of its own, each individual highlight and stroke being animated separately to create the sensation of each letter inflating. The counter of the A begins life as a smile.