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SONY  — JAKE'S TYPE

Concept, photography, design

A typeface was developed to represent the voice of Jake, the child narrator in Sony's 'Made of Imagination' campaign. Although illustrated typography and other typefaces had been used throughout the campaign previously, this font was developed for all digital communications. Taking cues from the various other type based executions in the campaign so far, the typeface has a handcrafted, innocent quality, whilst still being legible. With a full set of characters, including numbers and European language letters, the font also includes a set of ligatures for common double-letters, to ensure two identical letterforms never sit together, furthering the handcrafted feel.